Let’s Meet Eclosion

Eclosion — Branding & UX/UI
Eclosion is a conceptual plastic surgery brand designed
to make the patient experience feel more approachable, empowering, and human. The project combines brand strategy, visual identity, and UX/UI design to create a cohesive digital experience featuring community engagement, smart filtering, and streamlined appointment booking.

Instructor: Sean Patrick Mccabe

Project: Thesis - Branding and UX/UI

Programs: Adobe XD, Illustrator, Photoshop, After Effects and Procreate

Institution: Tyler School of Art and Architecture, Temple University

Nirvana

The project initially drew inspiration from the phoenix and the idea of rebirth. Based on this concept, I explored Nirvana as the original brand name, developing early logo and color directions around imagery of flames and transformation.

Through research and critique, however, I realized that the concept felt too heavy for a plastic surgery brand. Rather than making the experience feel reassuring and empowering, the dramatic symbolism of destruction and rebirth could reinforce the fear and anxiety often associated with cosmetic procedures.

This insight led me to reconsider the brand from a more positive and human perspective, shifting the focus from rebirth after destruction to growth, transformation, and becoming a more confident version of oneself.